Answer these questions:
1. How should Vernon (from the Natural and Organic Operating Unit) make the case for regenerative agriculture to her peer presidents of core brands and to the General Mills corporate leadership team?

2. How might incentives and strategies for core brands differ from those of Natural and Organic brands? What effect will shifting consumer dynamics among core and accelerator brands have on General Mills’ near and long-term strategy?

3. What is General Mills committing to? What outcomes should General Mills expect if the regenerative agriculture commitment is successful? If it is not successful?

4. What are the strategic implications of the public commitment and partnering with other organizations – even competitors – to more quickly and broadly expand regenerative practices? How should General Mills’ competitors respond?

5. Should General Mills, as a business, be responsible for the broader implications of climate change? If so, in what ways?