How likely are people to trust autonomous driving cars, with their own life or the life of their close ones and to which degree? How much optimism is there about the implementation of self driving technologies in their daily lives and for which particular reasons? And also what are the main physical and psychological barriers that prevent customers from accepting or trusting this technologies with such tremendous responsibility.

Studies suggest that customers acceptance of self driving technologies in cars will increase over time, with people starting to weight the benefits of self driving cars with their potentially dangerous nature. A survey brought about by Capgemini institute of research shows that while only 30% of those surveyed would prefer to ride in a self-driving car over a traditional vehicle over the next 12 months, by 2029, 63% would prefer this method, the study found.

Furthermore many are the barriers and customers insecurities emerging from the possible dangers of implementing autonomous driving, when at the same time many customers, which are being influenced by better information and are getting increasingly more educated on the subject, are starting to develop a more pragmatic accepting point of view. Accordingly, the present study makes use of a number of official researches and surveys on the subject to promote an Empiric research aimed at investigating the various degrees of customers acceptance of Autonomous driving Technologies and their implementation in their everyday life.