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  2. How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organizational structure, and the management roles and responsibilities?

How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organizational structure, and the management roles and responsibilities?

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Case Preparation For Discussion (Acer America)

1. Do you think Aspire was a successful new product? Why?

2. Regarding the problems with Aspire, how much is due to the mismatch between strategy and structure? Why?

3. How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organizational structure, and the management roles and responsibilities?

4. In 1998, if you would help Stan Shih formulate business level and international strategies for Acer, which analysis tool(s) we have discussed in class might be appropriate to use? How do those tools help?

5. What business level and international strategies will you suggest for Acer? Why?


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