WE ARE TRYING TO MARKET TO THE INSURANCE AGENTS SO THEY WRITE MORE LOANS FOR THEIR EXISTING CLIENTS AND NEW CLIENTS. THE POINT OF THIS RESEARCH IS FINDING HOW WE CAN GET THE AGENTS TO WRITE MORE LOANS (MOST OF THESE AGENTS ARE ALREADY WEALTHY)

For this project we are writing it from the standpoint of the Mortgage lender who is trying to get the agents from the insurance company we are partnered with to write more mortgages for us the mortgage lender. (We need to market and appeal to the agent so, they write more loans)

If you are a loan company that has a partnership with a major insurance company how to you motivate the insurance agents to make writing loans a priority when it is only 1 of 110 different services, they offer. They offer auto insurance, life insurance, rental dwellings, homeowners and investment services.

Even though they make more money when they write a home loan considering it only takes 15-20min and it pays a lot in one lump sum. Their argument is that when they write insurance it pays them for as long as they have insurance.

They are also nervous about hurting a relationship they have with someone in their book of business. The insurance companies even know the more services they enroll a client in the stickier they become and the less likely they are to cancel any of the services.

How do we motivate a huge corporation to build a different companies’ products into their own?

Another problem we have is motivating the insurance agents since most of the agents are already rich. They are business owners who have multiple staff members.

Another problem is getting their team members to ask loan questions during insurance opportunities since they cannot get paid it is against the law. It is hard to motivate someone to do something extra if they are not getting paid. How do you keep someone engaged for no pay?