TASK

In February 2009, bushfires raced across the Australian state of Victoria, claiming lives and property. While rebuilding will take years, at some point after a disaster, it is time to get back to business. Suppose you are approached by the owners of several full-service wine stores in Victoria. They are uncertain about whether they should simply maintain the same positioning they had previous to the bushfires, and they would like a report within 60 days.

• How could each orientation of qualitative research, namely, phenomenology, ethnography, grounded theory, and case studies be used here?
• What qualitative research tool(s) would you recommend be used and why?
• What are the ethical issues that you should be sensitive to in this process?