Balanced Scorecard

Evans, J. R., & Lindsay, W. M. (2020). Managing for quality and performance excellence (11th ed.). Cengage Learning.

Prior to beginning work on this discussion forum, read Chapter 11 from the textbook, the webpage article What is a Balanced Scorecard? A Quick Overview (Links to an external site.) , and the weekly lecture.

In your discussion post,

Explain the importance of performance measurement in organizations.
Explain what the balanced scorecard is. Describe its four components.
Select an organization that applies the balance scorecard. Access the UAGC Library online database, which offers company financials, descriptions, history, property, subsidiaries, officers, and directors, and the Business Insights database. For assistance, view the Mergent Online (Links to an external site.) and Business Insights: Global (Links to an external site.) tip sheets for suggested methods of searching UAGC Library databases generally, as well as specific advice for searching these two databases.
Search and select an article of an organization that has successfully implemented the balanced scorecard, and provide a brief summary of how the components of the scorecard have added value, improved quality, and increased performance.