Reference book
Building an Entrepreneurial Organisation by Mosey, Noke & Kirkham, 2017
A slide is provided as a reference as well
Samples are provided (does not contain the part 3)
choose an entrepreneurial or an innovative organization which has been operating for a minimum of five years.
(Netflix) preferably
The coursework will audit and assess the innovative performance of the chosen organization – the main tool for the analysis will be the Diagnostic Framework of Entrepreneurial Practices (Mosey et al, 2017, p120)
⦁ Explain whether existing capabilities of the organization can deliver appropriate types of innovation
⦁ Explain how the organization is structured and how it has supported or inhibited innovation
⦁ Explain how people are recruited and rewarded and how this supports or constrains innovation
⦁ Explain what organizational processes have been used to scan for ideas, select the most appropriate ones and provide resources to implement them
⦁ Explain how innovation challenges are identified
⦁ Explain how innovation is practised with external stakeholders
⦁ Explain how the organization manages uncertainty and failure
⦁ Explain how the organization reconciles exploratory and exploitative learning related to innovation performance
There should be three sections to the report
1) The analysis of the eight-core areas (in bold above) of the diagnostic framework (2000 words).
2) The report should make appropriate recommendations for the future innovation strategy of your chosen organization (1000 words).
3) The innovation strategy of your chosen organization in an international context (additional 1,000 words in a clearly separated section of the report)
The report should cover these points with equal weighting.
Reports which gain higher marks will:
⦁ provide evidence of reading around the topic and show a good understanding of the key concepts
⦁ include relevant theory and evidence and reference sources accurately.
⦁ critically discuss different viewpoints with arguments carefully developed and clearly expounded
⦁ show originality of thought
⦁ have good structure and clear presentation (including introductory and concluding sections)
⦁ make insightful and informed recommendations for the future
