Innovation, risk taking, resourcefulness, value creation, and proactivity are some of the main features of entrepreneurial marketing. It focuses on building trust, finding out customer preferences, and creating long-term competitive advantage. It also provides the entrepreneur with the opportunity to highlight the company’s strengths while showcasing the different ways the product adds value. Entrepreneurial marketing involves the creative use of affordable, innovative, and easy-to-use marketing tools such as viral videos, social media (Twitter, Facebook, etc.) and mass emailing to grab the attention of the customer.

discuss the following:
Explain the relationship between entrepreneurial marketing and traditional marketing.

How can an entrepreneur use one to their advantage in relation to the chosen target market?