This milestone examines the reaction by the organization to the event or incident. Both societal pressures and the law impact how organizations proceed following an incident. Individuals involved, as well as those observing, critique the responses of an organization subjectively, but all have recommendations for how to deal with a future incident, and this milestone is asking for those recommendations. This milestone is critical in preparing you to complete the Press Release portion of your final project, which will be submitted in Module Nine.

Prompt: Submit a draft of the New England Patriots videotaping scandal Response portion of your final project. This draft should include an analysis of how the New England Patriots responded, including their response to societal pressure, how effective the response was, what laws and/or policies (both internal and external) impacted the organization’s response, and recommendations for how the organization may prepare to minimize future incidents.

Specifically, the following critical elements must be addressed:
IV. New England Patriots videotaping scandal Response
Next, you will examine how the organization reacted to the event or incident and evaluate the success of the response. This information will inform your press release. Therefore, you need to:
A. Explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident.
B. Evaluate the effectiveness of the sport organization’s response to the event or incident. Provide evidence to support your response.
C. Determine the specific laws and/or policies (both internal and external) that impacted how the sport organization approached resolving the
selected event or incident. Provide examples to support your response.
D. Formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its
expectations of the New England Patriots videotaping scandal.


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