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  2. Explain evaluation of Yahoo in terms of competitive strategy. Identify which of the proposed changes are likely to have significant impact in causing the desired results for a successful turnaround and explain why.

Explain evaluation of Yahoo in terms of competitive strategy. Identify which of the proposed changes are likely to have significant impact in causing the desired results for a successful turnaround and explain why.

Watch the below video, Marissa Mayer: What’s Next for Yahoo in Two Minutes (YouTube 02:08)

 

Discuss
As you saw in the video, Mayer has undertaken turning Yahoo around.

Explain evaluation of Yahoo in terms of competitive strategy.
Identify which of the proposed changes are likely to have significant impact in causing the desired results for a successful turnaround and explain why.
Justify and support your rational with research


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