State the key campus and off-campus stakeholders involved in intercollegiate athletics strategic branding decisions;
• Explain a process whereby an athletic department and a university can create a logo and mascot that appeals to multiple stakeholders. Consider alternative processes to develop/refine/update logos and comment on their strengths and weaknesses;
• Summarize and debate the various strengths and weaknesses of potential branding options;
• Evaluate potential mascot choices as they relate to a university’s brand architecture;
• Describe the link between the university strategic plan and the athletic strategic plan. Summarize the benefits athletics brings to an institution, even if it does not generate enough revenue to cover the cost of operations; and
• Formulate strategies to announce/unveil the logo that will accelerate logo adoption and build meaning behind the brand