2. Each of your answers for questions #1, #2, and #3 should be SEPARATE paragraphs, and each separate paragraph should be numbered. These numbers must match each of the 3 questions you need to answer.

3. Type your paper using a 12 point size type font.

Question:
Evaluate the present strategy for Guard and Sung’s and King’s proposed strategies. How should the promotion money be allocated? Should investment-spending market tests be run first? Why? Explain.