Marketing Plan: Situation Analysis & New Product Development
Pretend you are introducing a new product in the same category as your research – (Plant-Based Protein Products) (see attached document for research)
Using academic level resources:
- Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to take into account the target market of competing products, finding a niche for yours.
- Identify your points of difference and positioning strategy.
- Analyze relevant category trends.
- Analyze consumer trends.
- Perform an environmental analysis including both a SWOT & PEST.
One resource that can be used if you choose:
https://plantbasedfoods.org/marketplace/consumer-insights/
| Components | % of Grade |
| Requirements | 15% |
| Content | 60% |
| Organization | 10% |
| Writing Mechanics | 15% |
| TOTAL | 100% |
