Description
PepsiCo Frito-Lay has one of the largest sponsorships and partnerships with the National Football League. Part of the partnership is partnering with the NFL when they have the Super Bowl once a year. The hosting cities were Atlanta, Miami, and Tampa. Monica, who works for PepsiCo Frito-Lay as a Regional Manager in the Southeast, has been with them for over 20 years. Monica is now working on her final Super Bowl responsibility with PepsiCo which is in the Tampa Bay market.
Monica oversees executing the Pepsi brands at Super Bowl stadium, NFL Live experience, Planet Pepsi concert experience, and several hosting hotels in the area. In previous Super Bowl cities Monica has had the luxury to handpick the four employees she has wanted on her team. Monica was fortunate to be able to pick employees who have had a wealth of execution knowledge because of their years of service with PepsiCo. However, this time Monica is being told which employees will be on her team. Monica is also being told that they are increasing her team from four employees to six employees.
When Monica gets her list of employees who will be on the team, she realizes that she has been assigned to a group that has various degrees of knowledge of the PepsiCo execution policies. Some of the employees who have been assigned to her team have less than a year of service with Pepsi. Monica is concerned that the team members with lower years of service will have a difficult time executing the NFL events in the Tampa Bay area.
Monica lives in the Miami area so her interaction with her team will be mostly virtual and through phone. Monica will travel to the Tampa Bay market several times over the course of the planning process leading up to the Super Bowl, but the majority of the meetings will not happen live. Monica plans to hold conference calls once a week with the team. Although she holds all the knowledge on how to execute Pepsi plans, she has no reservations for sharing this knowledge with her team because of her prior experiences with the two previous Super Bowls which were held in Atlanta and Miami.
Answer the 3 questions
1. Based on the distribution of Participation as a Function of a Group Size i.e., Exhibit 6-1, what problems do you foresee with the team increasing in size and varying in levels of experience?
2. Elaborate on the three effective interventions Build trust and familiarity among team members, Team Reflexivity, and Leadership. Defeat the common information effect that might take place with this team.
3. Recommend solutions based on the team environment, newcomers, and outsiders?
