Choose an existing product or service
Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is the recommendation for it to attain a competitive advantage?
1. Is the competitive advantage sustainable because of relevance or defensibility?
2. What barriers does the competition face to entering the same market or gaining a competitive advantage?
3. What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?