Topic：The VP of Facebook’s Messenger Products, Davis Marcus, recently said, “Maybe today is the first day of a new era.” (click here Link (Links to an external site.) for WWD article)
The new Facebook Messenger is offering users a way to contact a favorite (or not so favorite) business, allowing every transaction to be “right at your fingertips — just a few taps away.”
This (interesting) link helps to explain the process through a buyer’s actual shopping experience: http://www.businessinsider.com/everlane-shopping-on-facebook-messenger-2015-11/#i-sent-everlane-a-message-at-819-am-by-820-am-a-customer-service-rep-had-responded-1 (Links to an external site.)
Do you feel this service “can be bigger than social media?” What do you like and/or dislike about it?
Think of 2 apps (or phone numbers) you frequently use for ordering products that you would happily give up for this service? Is there any that you would prefer to keep more “personal”? why?