Digital Business

Coursework One Title:

To evaluate the key concepts and models available to contemporary business in aiding them through the process of digital transformation.

Coursework Brief

To understand the major changes that are occurring with the increasing use of technology and the wider implications of these changes. To identify the general impacts, opportunities and threats linked to specific organisational functions that digital transformation provides for the contemporary business. To appraise how managers might utilise academic underpinning and academic models to contribute to a more successful organisation, and general economic welfare.

Coursework Aim

To provide the student with theoretical grounding in the rationale and use of technology in the contemporary business.

Coursework Learning Outcomes

On completion of this module, students are expected to be able to:

1. Distinguish and compare the key concepts of digital business.

2. Distinguish and compare Internet-based business models relating to organisational processes.