1. After you read the module information regarding new technologies, answer the following questions: What are the issues surrounding selection and implementation of new types of technology? Focus on public demand, physician reaction, and issues of cost, among other concerns.

2. Discuss your thoughts and ideas about the newer trend of pharmaceutical and medical supply companies marketing directly to the consumer (e.g., ads about new medications, billboards for new hip and knee implants, etc.). What do you see as the pros and cons?