Week 6 Discussion
1page
Apa
Times new roman
Font 12
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Reference
In text citation
Please reference my book.
ISBN:9781260157857 (Marketing Management
By: Greg Marshall
Assigned due by 2-13-21 at 1PM Eastern Standard Time
US Writer Only
64
On page 206 of the eText, the management decision case we see the credit card discourse from the perspective of American Express and its drive and battle  for the millennials’ wallets.  Chase positions its offering as, “It’s not your father’s credit card”.
Discuss the millennial segment and its archetype and why this segment is crucial to both Amex and Chase?
Is the historical branding of Amex card for the “successful professional,” give Sapphire a branding advantage?
(please feel free to debate this)