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  2. Discuss the Evolution and impact of the following digital technologies relevant to the target audience below over the past 5 to 8 years.

Discuss the Evolution and impact of the following digital technologies relevant to the target audience below over the past 5 to 8 years.

Discuss the Evolution and impact of the following digital technologies relevant to the target audience below over the past 5 to 8 years.
Technologies
• Social Media Communication
o Only focus on Facebook, Instagram, YouTube, can talk to them as a collective
• Email Marketing
o Can include evolution points for automation, personalisation, hyper-personalisation, mobile layout, segmentation, data collection, ESP functions, SPAM, impressive design (dark mode), dynamic content, accessibility to disabled, blind with AI
• Online reviews
• Search Engine Optimisation
I


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