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  2. Discuss how they maintain their brand promise to their customer base i.e., their target market. Make certain to select a hotel that has not already been mentioned.

Discuss how they maintain their brand promise to their customer base i.e., their target market. Make certain to select a hotel that has not already been mentioned.

Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and

Discuss how they maintain their brand promise to their customer base i.e., their target market. Make certain to select a hotel that has not already been mentioned.


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