The criteria:
Section 1 –
P2 – Discuss how ethical and legal issues affect a marketing communications strategy.
M1 – Assess the importance of effective communication and choice of media in the overall marketing communications strategy of a business.
D1 – Evaluate the extent to which ethical ad legal issues impact on the choice of a marketing communications strategy.

Section 2 –
P3 – Explain, using examples, how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.
M2 – Compare how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.
D2 – Evaluate the success of the marketing communications strategies used by two contrasting businesses.