Social enterprise

Format: Written report max. 2000 words (+/– 10%)

Objective
Creating, delivering and capturing value is what social entrepreneurs do, and to do so they
need a ‘business model’ to lay the foundation for sustained earned revenue. Based on your
initial pitch, you will apply your entrepreneurial skills to revise, refine and develop your
social enterprise ‘business model’ and ensure its potential for both profit and social
impact.

Using the business model of a social enterprise can have two key benefits:

1. To help understand, design, articulate and discuss the ‘nuts and bolts’ of your
business concept;

2. To test and develop a prototype so that you can see if what you passionately
believe about your impact and your business actually ‘stacks up’ in practice.

For social enterprises, the business model canvas should provide an opportunity to see
not just the business, but also to identify the social impact.

Task
For this third part of the assignment ‘Developing a Social Enterprise’ you will research and
develop a detailed project/ business plan for the implementation of a social enterprise
based on your pitch, for a social enterprise alongside the feedback  gained
from your peers and tutor.

1. Revise your feedback from the pitch and check:
1. Is it driven by a social mission?
2. Does it generate positive impact/ change for society?
3. Is it entrepreneurial as initiative?
4. Can it achieve competitiveness on markets through effective planning and
management?
5. Is it scalable?
2. Test the proposal:
Aim to test your idea in the ‘real world’ by talking to, and getting feedback from your
defined stakeholders (beneficiaries, customers, partners etc) on your value proposition