Questions :
1. Promotional goals vs promotional elements.
Develop and describe at least 2 or 3 promotional activities for the Canadian Launch for this product, make sure to identify the promotional goal, which promotional type or elements its represents and explain why you have chosen those particular elements.
Your answer here (at least 10 sentences for each promotional activities).
* Promotional activity 1
* Promotional activity 2
* Promotional activity 3
2. Pricing objectives vs pricing strategies vs pricing tactics
a). Using all the information provided in the case study, create a pricing for the new product. Describe which pricing strategy should be used for this product in this stage of its product life cycle. Provide two facts from the article to support your choice.
Your answer here ( at least 10 sentences for each).
* New product price
* Pricing strategy
* Stage of product life cycle
b). Describe two pricing tactics that would be appropriate for retailers to use with this new product for their customers. Again, provide your rationale for the choosing these two tactics.
Your answer here (at least 10 sentences for each).
*1st pricing tactics:
* 2nd pricing tactics:
3. Branding strategies vs branding benefits or functions
a) Different branding strategies are introduced in the textbook: national (manufactures) brand vs Private label (Store) brands vs Generics, and secondly family vs individual brands. Please explain which of these strategies “Snack Bar” is using or will use with this new product. Do you agree with these strategies? Why or why not. Explain.
Your answer here (10 -12 sentences).
b) Describe in detail the four functions of packaging used or they can use (Do not simply regurgitate theory here-tell me how this packaging specifically carries out these functions)