A. Value: Determine the value of applying data analytics to this company or business based on your analysis of the value of the initiative you proposed.

In other words, describe the benefit of using data analytics to meet the goals, needs, or opportunities of your company, and derive actionable insight.

B. Insights: Communicate the insights you gained from your analysis of the initiative, the data, and the data analytic tools and technology you explored with management.

How are these insights potentially beneficial to the company, the industry, and the company’s future? How are they beneficial to your future as an analytics professional?