Proper definition of digital marketing and consumer buying behavior.
The references should be from year 2010-2020.
There should be a link between digital marketing and consumer buying behvior.
My objectives are:
Understanding the impact of digital marketing on consumer behavior.
Finding whether online marketing is effective.
Determining the relationship between digital advertising and consumer purchase decision.
I am conducting my survey in a mall that does digital marketing. There should be some research on consumer behavior and digital marketing in retail outlets.