The web has certainly given business a makeover of epic proportions. Local, regional, national, or even international business used to face much less competition, but the internet has facilitated more competition for all levels of business. Competition for customers and for resources has never been more fierce.

Describe why it is challenging to properly categorize the various e-commerce business models.
What difficulties is Amazon encountering with their plan to expand into new and emerging markets?
What is the foundational business model enacted by Amazon? What modifications to this model has Amazon made since the business was created?