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  2. Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation.

Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation.

Individual Essay Title: Search Engine Optimisation and Content Marketing

Submit your response to the following question.

a) Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation. (20 marks)

b) Describe the role of content at different stages of the user journey and how you would apply this to a product-based e-commerce business. (30 marks)

Word limit: 1500 maximum. (Your submission does not need to reach this word limit but please do not exceed it.)


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