he “I” Brand Assignment – Instruction:

you have to develop a brand concept for the one of the important brands you will ever be responsible for – yourself – in the professional space. This is not an Audit (looking at what was or is) but a Plan (= what will be). The following steps you have to take:

Develop and State the Mission Goals and Objectives for your “I” brand
Analyze and describe the target audience you want “I” to resonate with
Describe “I” Positioning in the competitive space, Value Proposition,
Analyze “I” points of parity/difference, uniqueness, competitive advantage
Describe “I” brand identity and brand image
Plan brand-building and an integrated marketing communication program for “I”
You will be judged based on four components. The first is the degree to which the analysis conveys objectivity, factual accuracy, value-adding components and points of differentiation; the overall analysis must be convincing.