Demonstrate a critical application of different models of, and approaches to, strategic management, and interpret these as bases of strategic choice.

ii.Analyse an aviation organisation’s competitive environment including competitive positions and core competences.

Task A: Undertake a strategic audit to establish the key SWOT of Gulf Air using the attached template. (70%)

Task B: Based on the outcomes on your strategic audit above (task A), comment on the current strategic position of Gulf Air in the aviation market. (30%)

Your analysis should focus on both the internal and external environment of Gulf Air and can include elements of the airlines present competitive position, available resources, core competencies and the external market-place.
Your assignment submission should be presented in an academic report format with clear references and submitted online.