Design Thinking’ Report (75%)

The individual assignment requires you to synthesise and evaluate trends and needs in the market to design creative and innovative value-added marketing solutions. It assesses your ability to analyse marketing problems, develop critical thinking and apply insights to offer solutions.

Demonstrate a comprehensive understanding of complex marketing issues and develop the skills necessary for creative and innovative solutions to marketing problems
Identify market insights and trends that provide added-value marketing decisions and to assess implementation of such decisions
Synthesise a variety of approaches in decision making and problem solving to develop creative and innovative marketing solutions
Develop critical thinking and formulate cross disciplinary connections across marketing and creativity contexts to improve marketing processes