Company Growth in Competitive Environments

Read the scenario and then address the checklist in Parts 1 and 2.

Scenario: You recently applied for a marketing management position at a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview. Your job is to create a PowerPoint presentation with audio and notes with your recommendations.

In this assignment, you will complete a 7- to 9-slide PowerPoint narrated presentation describing the following items in Part 1

Checklists:

Part 1: Growing the Business

• Decide on a company you would like to work for in the future. Provide a brief background on this organization.
• Recommend four new growth strategies using the product market growth framework for the desired company.
• Propose a possible merger or acquisition strategy for the desired company.
• Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.
• Propose a new global market strategy via the five modes of entry into a foreign market for the desired company.

Part 2: The Negotiation

• Apart from your longer version of this presentation with audio, create a synopsis of this presentation in two separate slides with audio narration and notes for each slide. Then upload it to the Unit 10 Discussion Board to share it with your classmates. It should sound and look professional.
• You will be graded on your professional manner and appropriate communication skills. You will also be assessed on your ability to make a decision and to negotiate in the discussion area regarding the best presentation (see Unit 10 Reading area for negotiation steps).

Negotiation Steps:

According to Robbins and Judge (2013), these are some general steps you might consider when a conflict or work issue arises:

1. Preparation and planning: Does your side need the other side more than the other way around? Develop your goals — minimum, opening, and /or optimum strategy. What is your side’s lowest acceptable value or outcome and the other side’s lowest acceptable value or outcome? What will be your opening proposal? Remember to open at a higher level than you really want so that you have room for the actual negotiation.
2. Define the rules: Define the rules and procedures to be used in the negotiation with the other party. Are there time limits on each side’s arguments or not? What will the negotiation encompass — define the parameters of the negotiation and when and how it will take place.
3. Information exchange: In the negotiation, if each side will need to gain more information, you should have appropriate documentation ready for exchange.
4. Bargaining/negotiating/problem-solving: If each side gives a little to get what they want (i.e., win-win), it should be a fairly good negotiation/resolution.
5. Closure: This can be as informal as a handshake and as formal and specific as a contract depending upon the circumstances. The resulting agreement will be formal for labor management, human resources (HR) issues, and legal problems.