Task 1.2: Industrial Marketing Report – Brand Situation Analysis
Assessment type: Written assignment
Description: Write a 500 to 600-word SWOT analysis
for the selected brand.
IN STR UCT ION S
You will create an Industrial Marketing Report for a B2B brand of your choice that doesn’t serve B2C
markets. The plan, that must be customer centered and based on an omnichannel approach, must include:
1. Brand analysis: write a SWOT analysis for the chosen brand in the selected country.
2. Target audience: define two industrial target audiences you are going to build a B2B marketing plan for
and describe them in detail.
3. Objectives: Define at least three objectives you want to achieve with this B2B marketing plan and write
them in a SMART way.
4. Tactics: develop an integrated tactic for each of the seven elements of the B2B marketing mix and
explain them in detail. This is the core of your paper.
5. KPIs: specify the marketing metrics you are going to use to measure the success of this B2B marketing
plan with their respective goals. At least one KPI for each tactic.
6. Schedule: build a schedule for your campaign, including all main activities in the planning, creation, and
communication processes.
