Challenge Campaigns Group Project

Each group is to define and explain a challenge campaign concept that attracts a target audience of your business. DO NOT DISCUSS YOUR PRODUCT OR BUSINESS. What? Just like thought leadership and storytelling, your target audience is not likely to find your brand a fascinating subject. Your job is to find out what is interesting to them. If your audience really is a target, then your line of business should naturally appeal to them. i.e., you do not need to point that out to them. Let them make the connection between your brand and your challenge campaign theme without your promoting your product/service benefits.

Using the slide presentation template to highlight enough about the concept to meet the criteria specified in the grading rubric.

Slide 1 needs to include Affiliation to brand, story and trend

Slide 2- Interaction strategy