Question 2

In respect of primary and secondary data compare and contrast:
1)  The main differences between primary and secondary data
2)  The advantages and disadvantages of primary and secondary data
You must draw upon relevant theory, concepts and models and appropriate organisational examples.
In order to complete this task, you will need to consider as a first step the factors outlined in the course materials, referring as a start to the lessons on Quantitative Research and Qualitative Research and add relevant academic sources to your answer.
In response to this question, you need to explain the importance of identifying data sources before the study/survey commences.
Explain how both primary and secondary data contribute to research.
Define and describe types of primary data and how they are obtained. Explain the advantages and disadvantages of primary data e.g obtained through surveys, interviews, observation, ethnomethodology, etc.
Define and describe types of secondary data and how they are obtained.
Explain why a researcher is likely to start the research process by collecting secondary data.
Gives some examples of secondary data (may be qualitative/quantitative)
Compare and contrast both types of data and highlight the key differences. For example, secondary data may not address the research question, whereas the researcher can adapt the primary research to meet their specific needs. Also, obtaining primary research can be time consuming and expensive compared to secondary research.
You also need to explain how this enable the researcher to achieve the objectives of the study.