Description
• You have been recruited as a project manager of a project that focuses on creating a social media marketing strategy to develop the business and expanding the customers for the multinational energy company (MNC) that you have already examined in your previous task (CW1).
• Using the same company, you have chosen to produce a Project Initiation Document (PID) of 3000 words for this project.
• You need to demonstrate your understanding of the role of projects in delivering organisational strategy and the factors which contribute to effective project management.
• Your audience is the board of directors.
Completion of this assessment will address the following learning outcomes:
1 Define a project, its characteristics and the role of the project manager
2 Justify the application of the theoretical frameworks and methodologies within a project environment
3 Critically evaluate the composition and management of teams in a project environment
4 Formulate a project management plan
5 Appraise measures to control and monitor project risk, quality, change and configuration
6 Evaluate project success and failure and disseminate the key learning points from the delivery of the project
