MBL610 Entre prene urs hip a nd Innova tion
As s i gnm e nt # 2
Ac a de m i c Ana l ys i s

K E Y I N F O R M A T IO N
Due date Refer to the Learning Management System
Weighting 70%
Relevant chapters 1 → 9
Assessment format Report (.doc or.docx) and Presentation
Length 3,500 words (10% allowable either way, does not include title page, table
of contents, appendix and references)
Specific requirements » Use a minimum of 18 references including chapter content,
academic journals, papers, books sourced from the university
library or other academic resources.
» Use either Times New Roman (12 pt.), Arial (11 pt.), Calibri (11 pt.)
» Set page margins to 2.54 cm
» Double-space text including headings
» Include page number on every page
» Use APA 7th Style Guide


L E A R N I N G O U T C O M E S
On successful completion of this assessment, students will be able to:
a. Critically evaluate major theories and models of entrepreneurship and innovation management.
b. Identify and assess the characteristics of effective entrepreneurs and innovators.
c. Appraise and appreciate the challenges faced by entrepreneurs and utilise strategies to overcome them.
d. Theorise how strategic innovation practices contribute to clear differentiated positioning.
e. Reflect on the different stages as well as challenges through the innovation process.

B R I E F
Prepare a proposal (3,500 words) outlining your idea for a new business venture or an innovative idea relevant to your
current industry. You will also prepare a pitch presentation for your new business venture or innovative idea.