Strategic Marketing Plan for toothbrushes made with bamboo

Create a strategic marketing plan for a toothbrush made with bamboo named branded “CleanDot” and your logo is “Your starting point for sustainable living.” Prepare the marketing plan for the presentation and introduction of this new product in the marketing prosess, with the sales, design, and promotion plan. (You do not need introduction or development of the subject you only need the strategic marketing plan).
It must carry the following indications that are detailed in this document (APA Style, Citations, References, conclusion):
1. Strategic Plan
A. Product strategy (brand name, label, logos, packaging)
B. Pricing strategy (Price and method of establishing price)
C. Distribution strategy
D. Promotion strategy (choose at least three promotional elements)
I. Public Relations (at least three strategies for the product or service)
II. Sales and sales promotion (at least three strategies)
III. Recommended Media Plan
IV. Creative Concept:
1. Graphic design of advertising campaign (storyboard If applicable)
2. Text for radio ad (Script; If applicable)
3. TV ad text (Script; If applicable)
4. Print ad design (for magazine and newspapers If applicable)
5. Website design or social media involvement (If applicable)
2. Estimated budget
A. Include human resources, media cost, creative and production cost, operational expenses, etc.
3. Final recommendations
A. Conclusion, Appendix, Citations and, References


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