The pandemic and the global recession of 2020 pulled corporate social responsibility (CSR) into the spotlight. Issues such as hunger, underemployment, homelessness, disease mitigation, and recovery from environmental hazards often require generous financial and volunteer efforts, such that corporations find themselves contributing in various ways.

The new reality for companies to consider is that potential employees are often weighing the philanthropic and social justice contributions of organizations as part of their application process and long-term commitment to a company. Corporations are responding to this changing environment by selecting specific issues or non-profit agencies to support, as well as including their CSR messaging as part of their overall marketing plan.

In this final assessment, you will apply the knowledge from the Fortune 500 website that you have reviewed and the GenaTech company insights from the scenarios and the assessments you have written in this course to select an appropriate CSR for GenaTech to pursue.

Create a PowerPoint presentation to explain how the CSR problem affects a local or global community as well as GenaTech, and describes possible sustainable solutions that GenaTech can support.


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