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  2. ‘Consumers experience many forms of utility’. Critically evaluate this statement using appropriate theory and evidence.

‘Consumers experience many forms of utility’. Critically evaluate this statement using appropriate theory and evidence.

Choose from one of the following questions:

1. ‘Consumers experience many forms of utility’. Critically evaluate this statement using appropriate theory and evidence.

2. ‘Heuristics help consumers make better decisions.’ Critically evaluate this statement using appropriate theory and evidence.


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