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  2. Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

Conduct JTBD analysis, including an empathy map, and use the results to craft a value proposition. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

Attached are resources and examples for reference.
JTBD resource video – https://www.youtube.com/watch?v=RQjBawcU_qg


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