Strategic Management of Sport

To prepare a report based on an organisation in the sport industry which considers the strategic position of the organisation, and which identifies appropriate strategic options. In order to do this you must:

The sporting organisation is Newcastle United Football Club

1. Conduct an analysis of the external environment in which Newcastle United Football Club operates which highlights major strategic drivers for Newcastle United Football Club

2. Conduct an internal analysis for Newcastle United Football Club which identifies key issues relating to resources and capabilities available to Newcastle United Football Club

3. Identify and analyse the strategic options available to Newcastle United Football Club in order to secure success in the next 5 years

The intended learning outcomes of this assessment task are to

1. Express rigorous analyses of complex strategic issues in a concise, thorough, clear and professional manner, using appropriate theoretical frameworks;

2. Critically evaluate the strategic situations facing sport and leisure businesses and organisations;

3. Generate, synthesise, evaluate and select appropriate strategic options for organisations operating within the sport and leisure sector;