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  2. Compare and contrast the differences between product and brand and analyze an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.

Compare and contrast the differences between product and brand and analyze an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.

Academic article assignment

Course Objective:

Compare and contrast the differences between product and brand and analyze an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.


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