Carefully read the Harvard Business School case study about the New Heritage Doll Company. Once you have read the case study, answer the following questions:

Clearly identify which one of the following two projects appears to be the most promising venture, upon initial review:

Expansion of the successful “Match My Doll Clothing” line
Initiating a new “Design Your Own Doll” line

Offer three distinct and well-articulated reasons for your assessment.