Individual Assignment 1: Current Events
Background: Why consider recent advertisements?
Marketing is a very dynamic area of business, where consumer preferences may constantly change requiring businesses to find new ways to engage with their target market. To remain relevant, Marketers need to stay updated on what is happening in the industry and be able to understand the purpose behind other Marketer’s advertisements.
Requirements: What do you need to do?
Assume that you are a Marketing Manager researching the latest advertisements
Please choose three (3) commercials which won a 2020 SIA Award from the link below and read the full article for each.
https://shopperinnovationawards.strategyonline.ca/Winners/Winner/2020
For each commercial chosen:
Briefly summarize the information given about the commercial in the article (do not forget to cite where necessary) and provide a link to the article in your word document
Analyze the article by identifying:
Who was the target audience? Consider geographics, psychographic and demographics.
What you think the promotional objective was?
Why do you think that was the objective?
Whether you think that objective was achieved and why?
Guidelines and Important Notes
Grading Criteria: Reports will be evaluated for content, organization, presentation, spelling and grammar so ensure that your logic makes sense and check spelling and grammar
Audience: Does your audience assessment follow correct logic? – /5 marks
Summary: Does your summary adequately explain the campaign? – /5 marks
Analysis: Was it correct? Did it address everything that was asked for? – /10marksoFormatting: Did you follow the formatting instructions above? – /10 marks
TOTAL MARKS: 30
Font: Arial, single spaced, 12pt, Headings 14pt
Paper size: A4 / “Letter-sized”
Length: 3 pages maximum (plus appendix and title page)
Headings: Useconcise report headings and subheadings.
Referencing: Make sure to cite appropriately using MLA style
