PERCEPTUAL MAPS MATRIX
1 Briefly describe the purpose of the matrix ——–> 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
2 Select dimensions/categories for X -axis and Y- Axis. ——–> 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
3 Develop two Perceptual Maps.
4 The 1st map should show how the company is perceived today. Show the Matrix and its results. • To support your analysis, be sure to cite sources ——–> 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
5 Copy and paste the Matrix with its results to the body of the Word document.
6 Evaluate the results with strategic implications for the company.——–> 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
7 The 2nd map must show how the company should be perceived tomorrow. Show the Matrix and its results. • To support your analysis, be sure to cite sources ——–> 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
8 Copy and paste the Matrix with its results to the body of the Word document.
9 Evaluate the results with strategic implications for the company.——–> 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
Use the MBA Perceptual template provided in the Excel sheet attached. With the following instructions:
1-
| You may include up to 10 product categories in this Template’s Perceptual Map. |
2-
| Enter the X-axis and Y-axis dimensions. For example, if developing a map for frozen foods, your X axis could range from “low calorie” to “high calorie,” while the Y axis ranges from “low cost” to “high cost.” |
3-
| Enter in the products you wish to compare (up to 10); in the example, these products would be different brands of frozen foods available for purchase. After entering in the products, rate each factor on a scale of 1 to 9. In our example, extremely low calorie would receive a score of 1 or 2, and likewise extremely high calorie should receive a score of 8 or 9. |
4-
| To enhance this analysis, you could mentally draw a line (or two lines) of best fit (through products) and identify areas along the line that do not have (in this example) frozen food products near the line. In this analysis, blank areas of the map are typically the most advantageous for new product creation. Any products that fall well above or below the line, may be over or under serving customers and should be examined closely. Do not blindly follow this rule of thumb however since, for example, a very expensive product may be well off the projected best fit line and yet serve its small customer base quite well. You may with this Template wish to develop several perceptual maps changing your X and Y dimensions. For example, if you are a large food processor, you could examine frozen foods on dimensions other than the ones used here, or you could examine dairy products or any other related products. Simply cut and paste your existing map into Power Point then enter your data for a new map. |
To write the Strategic implications, you must ask these questions and answer them with 2 to 3 paragraphs. 400-500 words. Need (3) Three in-text citations and (3) three references.
Based on the results,
Where is the company positioned today?
Is it a favorable position? Or is it an unfavorable position?
What does this position mean for the company?
Note: If the company is in a significantly unfavorable/bad position, then this is something you would need to present solutions and recommendations. APA references
