Strategically Managing Internal Resources

After reading the case “Wellington Brewery,

Staying one step ahead of the competition with Porter’s Value Chain Analysis

” reflect on the challenges of the organization. Build a value chain of the organization’s activities and identify the strongest and weakest link. Then, based on the information in the case, perform a SWOT analysis. Make sure that there are at least three strengths, weaknesses, opportunities, and threats each. Finally,

Based on your analysis of the value chain and SWOT, explain what is the most important strategic challenge or opportunity facing the firm and how it could be implemented.

Read the General Guidelines for Case Studies and the Case Study Rubric before beginning this paper.

Submit at least a case analysis, double-spaced in Times New Roman (or its equivalent) font which is no greater than 12-points in size. Paper and all citations should be in APA format.