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  2. Based on the information provided, and your research on the impact of COVID-19 on fast-food restaurants, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s CURRENT positioning efforts and its supporting marketing IMC efforts and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team.

Based on the information provided, and your research on the impact of COVID-19 on fast-food restaurants, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s CURRENT positioning efforts and its supporting marketing IMC efforts and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team.

• Review the following online websites and articles:
o Taco Bell’s Marketing Strategy (Links to an external site.)
o https://www.qsrmagazine.com/news/taco-bell-kicking-2020-21-1-menu-items (Links to an external site.)

Based on the information provided, and your research on the impact of COVID-19 on fast-food restaurants, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s CURRENT positioning efforts and its supporting marketing IMC efforts and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.

Evaluate integrated marketing communication and the communication process and the impact on the success of marketing planning.

Examine the elements of the promotion decision process, utilizing the promotional mix and its components.


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