Read the Forbes article https://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/?sh=3f28718358ba and watch the video https://www.youtube.com/watch?v=mYF2_FBCvXw&feature=player_detailpage regarding Porter’s five forces. In the video, Mr. Porter discusses how Porter’s Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these five forces to the airline industry. Think of another industry where profitability is low.

Apply the five forces to your chosen industry and demonstrate how those forces can lower profitability.