1.Evaluate theoretical knowledge of Marketing.

2. Analyse marketing and practical knowledge of Marketing Principle in the diagnosis of organisational issues and the formulation of appropriate marketing strategies

3.Apply theoretical and practical knowledge of Marketing Principles in the diagnosis of organisational issues and the formulation of appropriate marketing strategies

4.Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning

5.Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business